New Texas SB 140 Regulations

Last updated: April 12, 2026

Last Updated: April 12, 2026

Customer-Facing Guide

Quick note

Texas SB 140 is relevant for customers who send marketing or solicitation texts to Texas residents. It does not cleanly map onto every informational or transactional message, so there can be gray area.

Practical guidance

  • If you send or may send promotional content to Texas residents, review the rule carefully with counsel.

  • If there is uncertainty, many customers choose to register out of caution or temporarily exclude Texas residents from promotional campaigns until they make a decision.

  • The exact boundary between marketing and non-marketing messaging can be fact-specific.

Why this matters

A product team can explain the high-level issue, but the final compliance decision belongs with the customer and their legal advisor.

Next steps

  1. Review whether your campaign targets Texas residents.

  2. Review whether your content is promotional or could be interpreted that way.

  3. If there is uncertainty, talk to counsel and/or your account owner before scaling the campaign.

This article is not legal advice.