Setting Up the Contact Card with Sendblue
Last updated: April 12, 2026
Last Updated: April 12, 2026
Customer-Facing Guide
What the contact card is for
The contact card helps recipients quickly understand who is messaging them by showing the sender identity more clearly.
Why it matters
Clear identity improves trust and reply rates.
It reduces the chance that the recipient sees the message as random or confusing.
It helps the conversation feel more like a real 1:1 interaction instead of an anonymous blast.
What to set up thoughtfully
The sender name or identity the recipient should recognize.
Any branding or role context that should be consistently represented.
Consistency between the contact card identity and the message copy itself.
Common mistakes
Using a sender identity the recipient would not recognize.
Mismatch between the contact card identity and the actual message tone/content.
Treating the contact card as a substitute for a clear message introduction.