What happens to new leads after I hit my daily usage limit?

Last updated: April 12, 2026

Last Updated: April 12, 2026

Customer-Facing Guide

Short answer

Once you hit the daily usage limit for new leads, brand-new contacts cannot continue flowing through as normal until the limit resets or your sending model changes.

What is affected

  • New leads / brand-new contacts are the main thing affected by the daily limit.

  • Existing contacts are treated differently from brand-new ones and are not automatically the same problem as new-contact capacity.

What to expect operationally

  • New leads may stop importing or stop moving into the normal messaging path for the rest of the limit window.

  • If you rely heavily on same-day new-lead outreach, your workflows should be built with that limit in mind.

  • If you repeatedly hit the cap, you should review pacing, line distribution, and overall account scale.

What to do next

  1. Review whether the contacts affected are truly new contacts or existing ones.

  2. Check the Usage page and your current sending pace.

  3. If you routinely hit the limit, talk to the team about how the account should scale safely.

Related guides