Send Message with Effects
Last updated: April 12, 2026
Last Updated: April 12, 2026
Customer-Facing Guide
What this feature is for
Send Message with Effects adds supported message effects in compatible iMessage contexts to make the message feel more expressive.
When to use it
When the effect adds a real human touch to the conversation.
When you are already in a natural conversational context and the effect will not feel gimmicky.
When not to use it
Cold or first-touch outreach where the effect may feel odd or spammy.
Messages where clarity matters more than style.
Any path where the message may not be on the right compatible channel/context.
Best-practice guidance
Use sparingly.
Treat effects as optional seasoning, not the strategy itself.
Make sure the underlying message is already good without the effect.