Follow-up Guidelines

Last updated: February 10, 2025

Overview

Effective follow-ups help maintain engagement without overwhelming recipients. Sending too many follow-up messages can lead to spam reports, number blocks from Apple, and reduced delivery rates. Use these best practices to follow up strategically.

1. Frequency of Follow-Ups

  • Maximum of 2 follow-up messages per week.

  • Reduce frequency if no response to avoid being reported as junk.

  • Excessive follow-ups can lead to:

    • Spam reports

    • Number blocks from Apple

    • Reduced message deliverability

2. Avoid Excessive Follow-Ups

  • Why? Too many follow-ups (e.g., 10 messages in 2 days) increase the risk of getting flagged as spam or blocked.

  • Best Practice: Limit follow-ups to just two additional messages after the initial contact.

3. Re-Engagement Strategies

If a recipient hasn’t responded, use low-friction messages to restart the conversation:

  • "This is [NAME] right?"

  • "Did you get the meeting link?"

These messages feel natural and encourage a response without sounding pushy.

Warning: Managing Multiple Workflows

  • When a lead is in multiple workflows (e.g., meeting scheduled and appointment reminders), ensure that the total number of messages sent without a response does not exceed 5 texts.

  • Best Practice: Use Wait for Reply actions to reduce the number of unresponded messages and avoid overwhelming the recipient.