Wait For Reply
Last updated: April 12, 2026
Last Updated: April 12, 2026
Customer-Facing Guide
What this step does
Wait For Reply pauses the workflow and then branches based on whether the contact replied within the time window you set.
When to use it
When the workflow should behave differently depending on whether the contact responds.
When you want a “reply vs no reply” branch instead of blasting all contacts down the same path.
What to make sure is true first
The contact phone number is valid and the workflow is looking at the correct conversation path.
You know what should happen on both the replied and not-replied branches.
The wait period is long enough to be useful but not so long that the workflow becomes stale.
Common mistakes
Using a wait period that is too short for real contact behavior.
Forgetting to build the non-reply branch well.
Assuming this step alone solves poor message strategy or poor timing.
How to verify it worked
Reply during a test run and confirm the workflow takes the response branch.
Do not reply during another test and confirm the non-response branch runs.
Check execution history/logs if the branch behavior looks wrong.