Campaign Management

Last updated: April 12, 2026

Last Updated: April 12, 2026


Customer-Facing Guide

What this page is for

Campaign Management is the high-level workflow/campaign control surface for organizing, scheduling, and monitoring campaign-style outreach.

When to use it

  • When you are managing a larger campaign instead of a single-step workflow.

  • When multiple sends, timing rules, or outreach sequences need to be managed together.

What to decide before building a campaign

  • Who should be enrolled in the campaign

  • What the first message should try to accomplish

  • How often follow-ups should occur

  • What should happen after a reply or a no-response outcome

  • Whether the sending pace is safe for the lines involved

Common mistakes

  • Treating campaign management as pure volume instead of conversation design.

  • Batching too much traffic in narrow windows.

  • Not stopping or branching after engagement.

  • Using the wrong sender/source number strategy across the campaign.

How to verify it worked

  • Check that the right contacts were enrolled.

  • Check the campaign steps executed in the intended order.

  • Monitor replies, exits, and send pacing instead of only counting sent messages.

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